Obvious and in-your-face marketing techniques have been used for a long time. Just think how often you’ve seen massive “50% discount inside” signs around high streets. They’re loud, obvious and very in-your-face. They don’t care about subtlety and they try to get you hooked with a direct message. It’s an impressively shameless way of getting business done, but it’s not an elegant solution for companies that want to keep their dignity. If you want to attract customs to your store in more subtle ways, then here are a couple of suggestions.
Use the power of smell
Have you ever walked through a market and smelled food being cooked fresh on a griddle or the unique scent of a fishmonger’s stall? Smell is a powerful tool that all stores can use—it’s not just limited to food. For example, if you’re running a high-end fashion store then it’s a good idea to have subtle high-quality perfumes in the air to relax people and excite their senses. Scents are a complex subject that is out of the scope of this article, so take a look at Aromatech or other similar businesses to get more information. No matter what kind of store you operate, smells can be a powerful tool that shouldn’t be underestimated.
Use colors to your advantage
Colors are important in any kind of business as well. Different colors can evoke different moods. For instance, bright bold colors such as red can give you a sense of excitement, whereas purple can make you feel creative. Neutral colors like white can evoke a sense of comfort and tranquility and green is a natural color that promotes feelings of peace and health. Depending on what type of products you’re selling, make sure you match your decorations to the type of feelings you want to give off. For instance, if you’re selling clothes that are targeted towards a young female audience, you’ll want to use pastel colors, lots of reds, pinks and purples. If you’re a store that sells technology for serious businesses, then use neutral colors like white and black, and mix in some blue tones to give off a sense of dependability.
Clean, simple and high-end
Less can be considered more in the world of fashion and design. Most of the time, you don’t need fancy designs, complicated color combinations and pattern designs to attract your customers. It’s all about trying to create the illusion of high-end by using minimalist designs. Don’t cover your store in decals, posters or stickers that take away from the product itself. The idea is to let your displays and products speak for themselves in order to show off their features and design. This type of marketing choice is subtle and works for high-end fashion stores and accessory businesses, but it can also work for technology. Apple uses this to great effect in their flagship stores. Instead of adding lots of information and signs around a product, they let their users test out their latest phones, tablets and laptops with minimal distraction. It’s just a simple and clean design where the highlight is the product itself.