If you run an online business or your company offers web-based services or features, it’s imperative to do everything possible to make life easier. Today’s consumers are looking for speed and convenience, so removing obstacles to provide a smooth ride is essential. If you run an online shop, you want your clients to take full advantage of stress-free retail therapy. Here are some helpful hacks to ensure you give your customers what they want.
Designing your website
When you’re online, you want to be able to browse pages easily and to flick from one page to the next. You don’t want to find yourself in a virtual maze where it’s impossible to look at products properly or work out how to find out more about sizes or get to the checkout and pay. Aesthetics should always be a priority, but don’t lose sight of the importance of the layout and flow of the site. It should be easy to view items, put them in your cart and check out. Link pages and include a call to action to drive sales.
Securing your site
It’s essential that buyers have trust in you as a retailer. When consumers shop online, they should be able to do so without worrying about what will happen to their personal and payment details. Every online business manager should have robust security measures in place to prevent cyber attacks and protect sensitive data. It’s worth investing in managed IT services to ensure the network is secure and enable you to access professional help if there are any problems with the site.
Providing useful information
According to researchers in the UK, more than 70 percent of online carts are abandoned. Price is a major factor when it comes to deciding not to buy, but many consumers are also put off because they have questions to which they cannot find an answer. Perhaps they would like to know more about the fit or the measurements of a piece of clothing, or they’d like more information about shipping costs. To combat this problem, it’s really useful to include as much information as possible in the product description and to have an FAQ page. Live chat is also beneficial, as it gives customers the chance to get an instant response.
Making costs clear
In a survey of conducted by WorldPay, 56 percent of consumers decided against making a purchase due to unexpected costs. As a retailer, it’s important to understand the impact of adding fees at a late stage. If you were considering buying something and then the price suddenly jumped when you got to the checkout, how would you feel? Make costs clear from the outset and provide a total including delivery costs and any other charges on the product page.
As a business owner, you want customers to enjoy the time they spend on your website. If they’re stressed out because they can’t find what they’re looking for, they’re confronted by unexpected costs at the last minute, or they’re worried about security, there’s a good chance that you’re going to lose the sale.