It doesn’t matter whether you ask an experienced blogger with a huge bank balance or a newbie with just a few weeks under their belt, they will all agree on one thing – a blog requires a lot of effort. It really does, which is why it makes sense for you to grow your audience. After all, there is nothing more disheartening than spending hours on a blog post only for your mom to half read it and your friends to pretend they did.
That is why we have come up with a list of ways you can grow your audience and subscribers and, who knows, maybe even your income too.
Give More Than You Get
More than creating a blog packed full of great content, the one thing you need to do is add value to existing communities where your potential readers may be lurking. This where your target audience is hiding. This is where they are hanging out, chatting with one another, reading, discussing and sharing. Not only will you learn, you will grow too.
Nothing Beats Great Content
We spoke to the founder of Gen Y Copy, a copywriting agency that specializes in creating great blog content, and he explained how blogging only requires one real effort – creating insanely amazing content. You want to create content that will make your reader smile, laugh, cry, engage, relate, nod their head, wag their finger and maybe even enlighten them to whole new perspective. You want to create conversation, and that can only be done with great content.
Don’t Get Lost In The Noise
The great thing about a blog – whether it be a personal one or a business one – is how it works as an inbound marketing tool. However, to maximise your audience numbers, you will really want to hire an SEO agency to push the boat out a little bit further and see your online presence start to become best friends with the cool kids in class – Google, Yahoo, and Bing. Your content is worth people sharing with other people; all you have to do is get in front of those people in the first place.
Always Answer Questions
This is the whole point in a blog. It is the be all and end all. People that read blogs are doing so for one reason (most of the time) and that is to get answers. People go onto search engines to ask a question and have that answered, which is why you need to make sure your blog does that. The easiest way to do this is to write articles that specifically address readers requests. So long as you are writing informative articles that address people’s inherent desire to learn then you will find that your following grows, and grows organically. People do not want to devote their most valuable commodity – time – to a blog that offers no educational value in that sense. Funny or not, blogs need to be informative.
And there we have it, the foundations to your audience issues. Now, go forth and prosper.