Blogging isn’t as easy as you might think! Here are the common mistakes you need to avoid.
Using the wrong platform
Sure, you could create a Blogger account or a Tumblr page and start a blog that way. But it’s best to use a content management system along with your own website. WordPress is the most trusted content management system on the Internet, and for a good reason: it’s the most stable and works perfectly for blogging. This doesn’t mean you should dismiss all other systems, however; there are plenty out there that don’t have quite as steep a learning curve.
Picking a bad web host
You may not think that speed and reliability matters all that much for a blogging website. This is wrong. Just because your content is primarily text, which means its structure and technical elements won’t be that complex, it doesn’t mean you should just go with a really cheap and basic web hosting solution. Websites like Hosting Foundry can help you find web hosts that work best for your purpose and budget. Remember: an unstable website isn’t going to be loved by anyone!
Not producing enough content
Want people to keep coming back to your blog? Then you need to keep it updated on the content front! This isn’t only something that you need to consider for the sake of people who are already visiting your blog. Let’s say a newcomer stumbles upon your blog and discovers that the last post was uploaded two weeks ago. They’ll be a lot less likely to bookmark the page and make frequent return visits. Ensure you make plenty of time to write new content – and if you don’t have the time, then consider hiring some writers to fill in the gaps.
Producing irrelevant content
Yes, you can cover too many topics. Blogs seem to work better when there’s a particular niche that you’re targeting. We can’t all be like The Huffington Post or The New Yorker, who are able to publish pretty much whatever they please regarding any subject (as long as it fits their political agendas). These are specifically news and opinion outlets that cover everything from art to politics, however. Your blog is more likely to require more focus on fewer topics, or perhaps even one topic. Whatever content you’re producing, make sure it’s of a strong quality. If you’re covering topics that everyone else is covering without being that much better at it, then the incentive to read your material will diminish.
Your blog should have a comments section. Comment functionality is usually included in whatever content management system you’re using. Specialized comment system plug-in like Disqus may also be useful. Of course, there’s not much point in having a comments section if you’re not going to read those comments! It’s not just a forum for readers – the comments are usually aimed at the writer. Engage with commenters – it will help them keep engaged with your blog! If they have any constructive criticism, pay attention to it. If you think that a comment section wouldn’t be appropriate for your blog, then consider making sure people can send you feedback over social media or via an email address you’ve set up for the purpose.