You shouldn’t judge a book by its cover, but let’s face it – we all do. When it comes to business, we trust people, brands and products that look good. Sorting out the appearance of your business could make you more appealing to potential clients and increase leads. Here are just a few ways that you can make your business more presentable.
Dress to impress
Let’s start with you and your look. If you work exclusively online or over the phone, you may not need to dress smart, although psychology suggests we work better when we feel we look good. When dressing for the occasion it’s important to match the formality. Casual dress may be more appropriate in a creative or fun environment. For more serious occasions where serious matter may be discussed or serious amounts of money may be at stake, business attire may be more appropriate. Remember that small accessories can sometimes say the most about you. A wristwatch or an umbrella show that you’re a planner and that you’re organised, whilst glasses still symbolise intellect and heels still symbolise power.
Tidy up your premises
Whether it’s a retail outlet or an office, keeping it tidy and presentable can build trust by showing that you’re on top of things. Stacks of paper or dirty tables show a lack of organisation. Mess can also psychologically affect us – as the saying goes, a cluttered a desk is a sign of a cluttered mind.
Get your website professionally designed
Your website is your online premises and needs to also look tidy and presentable. There are many website builders nowadays such as WordPress that can allow you to build your own site for free without coding. However, without design skills, even these content builders can result in many people creating drab and generic sites. Consider hiring a professional to handle your website design. Get others to review your site if you’re not sure yourself how professional it looks.
Fix up your company vehicle
If you have to meet clients via vehicle, this could be the first thing they see when they meet you for the first time. Make a good impression by not turning up in a rustbucket. That isn’t to say you need to shell out on a top of the range sports car – this can often negatively affect one’s image by suggesting that you overcharge. A regular vehicle will do – just keep it well maintained. You can also use vehicles to show off your brand to others, which leads to the final point…
Put your brand on everything
A company with a strong brand gives the impression of being well-established and successful and is more likely to attract clientele. All kinds of items can be branded from t-shirts to vehicles to pens to office mugs. You can even place your company logo as a signature at the bottom of emails. Give a sense that you’re bigger and more established than you really are – people will fall for it.