If you’re a freelancer, running a small business or creating your own startup, it’s an exciting time. There has never been more of a boom of people moving into the creative fields; whether it’s items or a service that you are selling, there are thousands upon thousands of people who are willing to pay for what you’ve got to offer. Since the rise of social media and internet marketing, the demand for those who can offer a way with words, a good infographic or some coding expertise has risen exponentially. As glorious as this seems, there are some pitfalls that you will have to consider along the way. After all, what’s a good race without some hurdles?
Respect The Competition
Let’s set one thing completely straight here – there is no amount of originality that you have that hasn’t had some influence from elsewhere. What you may be doing now isn’t completely innovative; it has its roots in something that has made its way into the world way before you did. If you are coding a website, it’s already set there for you to learn. If you are designing art, there’s a good chance that it can be likened to another piece. Words can be rearranged into whatever order you like; it’s only the creatives who can make it sound like poetry, but that’s not to say that they haven’t been put in that formation before. To cut to the chase, you will always have competition. It’s all about how you use this competition to your advantage more than anything else. For example, if you know that your competitor has booked in for a trade show, you book in for that one plus another just to get ahead. Use what’s being provided and utilise it.
When you’re self employed, you have nobody to answer to but yourself – unless you’re working on a contracted piece. You determine your own working hours, your pay, how much effort you put in and how long for. If you can’t properly manage yourself then there’s little chance that you will be able to manage people who come under your employment if things start to take off in the future. Take a look at what’s available for you to be able to get everything under control; search for an online contract management software demo to show you just how easy it can be. It’s a case of getting yourself organised and making sure that you are using your time effectively. If you are spending too much time trying to align everything that’s going on around you and making sure that it’s ticking away according to plan, it’s probably time to outsource some help to make sure that you’re not getting in too deep.
Give Yourself Time
Rome wasn’t built in a day. This is a phrase that’s worth remembering when you’re trying to build your own personal empire. You will need to put in time, dedication and a lot of effort to get to where you need to be. It may be that you get to the place that you had already desired and want to aim further – in which case, go for it, but remember that you won’t be able to hop straight to your next goal either. With this comes allowing the time to give to yourself. If you aren’t focusing on the brains behind the master plan, then you aren’t giving your business the attention that it deserves. If you flail, then your enterprise will start to flag too. Look after yourself and ensure that you aren’t burning yourself out; it’s so easy to run yourself into ground when all you’re trying to do is lift yourself off it. This doesn’t mean that you have to take a whole load of days off or keep using it as an excuse for a holiday – it just means that you have to consider what you’re doing and realising that everyone needs to take a break once in awhile. Think about how much time that you would have had off if you were employed and then compare it with how much time you’ve taken to yourself since becoming your own boss. There tends to be quite a difference, and often not for the better when you’re considering what you’re doing now. Allow yourself the space to thrive and you will see your business go from strength to strength, more so than it would if you were taking a straight and focused path with little consideration to your own needs.