Working in a freelance capacity and running your own business is incredibly exhilarating. You are responsible for your own destiny – you control your ability to succeed. You don’t have a boss who is in control of what you do or how you work; it’s all down to you. If you want your business to succeed, you need to take charge and ensure that you aren’t failing your business by neglecting certain areas of it. To help you ensure that you aren’t neglecting any area of your business, below are a couple of examples of things that are most commonly missed by freelancers which can lead to issues with business success.
Let’s get one thing straight once and for all – not all websites and blogs born are equal. The fact is that simply having a site isn’t enough; your site needs to have the edge. It should be well-designed and laid out. It needs to be responsive – aka can be used easily on portable devices like smartphones, as well as on laptops and computers. It needs to be easy to use and navigate. One of the biggest mistakes any freelancer can make is choosing to design their website themselves instead of using a website development specialist, when they don’t have the skills or knowledge to do so. Your website is the first thing that potential customers will see, which is why it’s so important that you get the design right – remember, first impressions are crucial in business.
The issue with SEO isn’t that business owners aren’t using it, it’s that it isn’t being used effectively. Way back when content marketing was first introduced, SEO was incredibly simple – it was just a case of filling content with as many keywords as possible. Today, however, Google penalizes websites that do this – keyword stuffing damages a website’s search engine ranking – which is why understanding how modern SEO works and using it properly is vital. The key to successful SEO is to seamlessly blend it into your content. From your website content to your blog posts, keywords need to be carefully integrated into the text in a natural way. If you are keen to deal with your SEO yourself, you may find that a digital marketing course can offer you the skills and knowledge that you require to do so. Or, another option could be to outsource your content creation and SEO needs.
Far too many freelancers don’t realize just how much of an incredible tool social media can be for building their brand. Today, the modern marketing landscape is built on social media sites like Facebook, Twitter, and Instagram. Social media sites offer a modern version of word-of-mouth marketing, with free marketing for content that’s interesting and has a value. Obviously, this isn’t the only marketing method that you should utilize, but for freelancers on small budgets, it is one of the most effective ones.
Remember, when it comes to your business you don’t want to neglect any part of it, but especially not the areas mentioned above.