Selling online sounds like such a great idea at first. It’s something you can do from the comfort of your own home to get a bit of extra cash in your bank account. It also doesn’t matter what you sell – you could sell all of your old stuff or, if you are a creative and artistic type, you might prefer to make things from scratch to sell. If you decide to go for the latter option and you make a success of your online shop, this could be something that you decide to turn into a full-time career!
But is selling online really as easy as it initially appears to be? There are a few problems that some newbie sellers often encounter. But as long as you heed the following warnings, you should be able to get by without worrying about them too much.
Take Postage And Packaging Into Account
Lots of people who are completely new to selling their wares online often forget that they need to charge a fee for postage and packaging. Otherwise, you will have to pay for these costs out of your own expenses, and this can become very expensive for you. Over time, you will find that this starts to eat into your profits and you will be losing out on quite a bit of money. However, when you are just starting out and trying to get people over to your online shop, it could be worth offering free postage and packaging. That’s because people will be more likely to shop with you if they think they are getting a good deal. However, after a month or so, you will need to add these charges on so that you don’t lose out on too much cash.
Try And Maintain Customer Loyalty
Once someone buys something from you, you need to work on trying to entice them back from repeated purchases. It can be very difficult trying to maintain customer loyalty, but that doesn’t mean that it is totally impossible to do. One of the easiest ways to get people to return to your e-commerce store is to offer a wide choice of goods. That way, they will be able to buy most things that they need from you. You might want to try and get previous customers to return to your shop by offering them special deals and discounts. For instance, you could send out a one-off discount code in your regular newsletter.
Keep On Marketing
As well as taking care of your previous customers, you also need to continually work to try and find new ones. The only way you can do that is to keep on marketing your little online shop. First of all, don’t forget that you need to create a brand for your company and its products. If you aren’t too sure how to do that, a company such as smashbrand can help you figure things out. Then, you need to start to get the word out there about your e-commerce store. If you are on a very tight budget, you don’t have too much to worry about as you can carry out a large chunk of your marketing online for free using social media. Set yourself up with Facebook, Twitter, and Instagram accounts for your online store and then start sharing things. Over time, you will be able to build up a following of fans, which will help generate a lot more sales for you! If you have a bit of money to spend on your marketing, you could start sponsoring your posts on social media. This just means that they will be visible to more people than just those who follow your accounts.
We all need to worry about cybercrime these days, but those of us who have ecommerce platforms online need to be even more aware than the average web user. That’s because ecommerce platforms are a lot more at risk – after all, all the cyber criminals know that there will be a lot more money for them to get from online shops! So, you need to make sure that your shop and your customers are not at risk. First of all, you need to make sure that you are using a reputable ecommerce platform, and one that endeavors to keep your customers just as safe as you are. You should also try and make sure that your antivirus software and firewall are up to date on your laptop or computer. That way, no one will be able to hack into your computer and steal all of your account details to cypher off your money. It’s also important that you are vigilant about who is buying your goods. There have been some previous cases where fraudulent buyers have trapped sellers into scams that could end with the buyer losing a lot of money
Complicated Ecommerce Rules And Regulations
There are lots of rules and regulations that govern ecommerce platforms and the sellers that use them. It is really important that you try and adhere to them at all times as not doing so could bring you certain legal problems. And getting involved in legal issues can end up being very expensive indeed! One of the main problems is that ecommerce regulations and rules are continually changing. After all, this is still a relatively new industry, so the powers that be are always trying to develop and change their rules so that they cover all kinds of developments and new crimes that arise. It’s a good idea to regularly review the regulations and rules so that you can be happy knowing that you are never breaking them. If you are ever in any doubt, it could be worth having a chat with a local lawyer.
Hopefully, you won’t end up having a hard time by ending up with one of the above problems. Don’t worry if you do, though; most of them are very easy to fix and solve – it can just be really time-consuming and annoying to have to do so!