The Internet has been a boon for creative people. In theory, all you need is a website up and running to start selling your work to anywhere in the world. Whether you are making table decorations in your spare time or have aspirations of becoming a full-time artist, setting up your site so you can sell to consumers and fans is an excellent starting point.
However, as with everything in life, things are never as simple as you might think. There are a few things you will need to consider if you want your creative work to fly off your virtual shelves. Let’s take a look at everything you need to know about selling products of all descriptions online.
First of all, you can’t expect to sell a single item if you don’t have an ecommerce platform in place. The good news is there are hundreds of options out there, from all-singing and all-dancing custom builds through to cheap – and sometimes free – platforms like Shopify, Etsy, Magento and Amazon Web Services. It’s worth looking through each of the options thoroughly before making your final decision, with one eye firmly on scaling up your new business quickly and efficiently.
Another vital cog in your online selling machine will be your ability to take payments. As paymentsprocessing.co suggest, there are a lot of options out there just for accepting credit card payments. There are online payment options such as PayPal to consider, too, as well as the ability to take phone orders, checks, and, perhaps, redeem gift cards. You also need to set up a merchant account. Not only will a merchant account enable you to take payments securely, but they also act as a badge of trust, so your customers don’t have any significant concerns about handing over their details to you.
The importance of SEO
As kissmetrics.com point out, search engine optimization – or SEO – is another crucial part of selling anything online. If you want potential customers to find your company and products online, it’s vital that you take some time to understand the core principles of SEO. Even if you decide to hire an external consultant later on down the line, you should have a rough idea of what you are doing to avoid any problems.
The importance of image
Be careful that your site looks enticing to potential customers. Out of focus, low-quality photos of your work is not going to make you many sales, and the copy you use to describe your products has to be compelling and persuasive. Your site has to ‘work,’ too – the navigation, user experience, and ease of checkout are all critical considerations.
Finally, make sure your site is linked up to Google Analytics or another analytical software. It’s essential to track and trace every visitor to your site and find out what is working – and what isn’t. Once you learn how to start monitoring links, goals, and conversion rates, you’ll find you can improve your business on a daily basis. It’s no good just deciding to sell anything online – you must start understanding how to sell if you want to be a success.