Running a successful blogging business is hard work. Establishing yourself with brands, learning new photography skills, keeping on top of stats, producing a never-ending stream of content – it’s not a career for the faint-hearted.
The paradox is that from the outside it often looks like an easy life. Friends and family can’t believe that you can sit in your pyjamas and make money. They see the perks without any of the hard work to get there. But there can be an altruistic side to running your blog. You can use your platform to give back to the wider community. Here’s how..
Share Your Knowledge
Running a blog helps you to develop a huge amount of skills, from creative writing to an in-depth knowledge of social channels. All these skills are things which are valuable, and so you can use them to benefit others. Understand the murky world of SEO? You could offer some of those skills to a local charity organisation to help them improve their donations page. Typically these organisations don’t have a lot of resources or advertising budget, so teaching them how to improve their page rank can actually make a difference to their income.
Make a Difference
No act of philanthropy is too small. Its often easy to think that what you can offer is trivial or won’t matter, but the simplest of actions can really make a difference in people’s lives, and the best route to giving back is usually to be found in the local community. Do you deal with make-up or fashion? Consider if you could donate unwanted PR freebies to a women’s shelter, or consider running make-up classes or offering free manicures there. Often it’s the smallest details like this that can help people who have been through a traumatic experience feel like themselves again.
Take a Stand
As a blogger, you may have been fortunate enough to have acquired a large following, and no doubt you work hard to keep those people engaged. What if you could use that platform and influence to promote a cause that you feel passionately about? Start by identifying what causes move you to take action. It could be anything, from raising funds in the fight against cancer to battling climate change or giving tips on food waste management. The chances are you’ll find an alignment between your cause and your blogging platform. Inspire your followers and move them with the power of words to care about those causes too. Your advocacy can be a massive force for change. If each one of your followers even donated a token amount to your cause or changed one thing about their daily behaviour, how much of change could that be?
Making a difference doesn’t have to be some overwhelmingly colossal task. Any small action you can take to inspire others, challenge the status quo, give marginalised groups of people a voice, or pass on some beneficial knowledge can make a huge impact. There is a way to give back out there for you-you just need to use a little creative thinking to find it.