It is absolutely undeniable that we live in times where the virtual online world consisting of 1s and 0s but presented to us in a much more manageable fashion, namely aimlessly scrolling down twitter, has become a staple part of most people’s daily routine. Personal computers were really starting to pick up in the early 2000s, with more and more families purchasing family computers and whatnot which in turn probably caused the huge wave of tech-oriented professionals in this generation. When the iPhone came out mere years later in a now far-off 2007, it changed the mobile phone industry forever, making the smartphone not a random gimmick that some companies attempted, but the go-to version of the mobile phone device. The reign of candy bar phones and flip phones was over, and the larger touch screens with more space to gawk at various things made most websites adapt to their new handheld audience. That was the mere start of the popularisation of the internet, considering we are now a whole decade down the line, things have definitely escalated and the virtual world is closer to the real one than ever, almost merging with one another. In order to stay relevant as a business, one has to have as much of an online presence, as they do in the real world, if not more.
A website of your very own
The home of any respectable business in this day and age, a personal website. Not some weird Dreamweaver template of a website on a .tk domain, but a fully fledged, professional website, with clear options and information. If there is anything you want to invest in when it comes to exposure, your website should be near the top of your priorities. If you already have a website, but you feel like it could use some work, then there are a few things you can go about doing so. If you think that your URL is somewhat goofy, hard to remember, maybe a little bit awkward, or even no longer representative of your company, then it might be time to migrate. Of course, that is not the easiest process in the world to the average person, that’s why reading a guide to website migrations might just be a wise move. There are some risks, and some things worth looking out for when making these kinds of decisions, so don’t go into this without some prior research.
A website is a necessity, but social media is the new norm
Having your own website is very important, and there should never be a point when you do not have one, but social media is probably the go-to way to reach out to your audience or target market. Building up a decently large amount of followers might not be the easiest thing to do, but it is important. Without one you might as well be talking to yourself but fortunately for you, there are three major ways to go about getting one.
You can do it yourself
Not always a possibility since as someone in a position of power within a company or business you probably have your hands full already, but it is still very much possible, just a tad time-consuming.
Hire someone to run your social media accounts for you
Getting someone to sit around in the office with you can often prove to be the superior method as they will be dedicated to running the accounts, but will still be in touch with the company, especially with you. You being the person who will tell them all the important things that need to be announced and so on and so forth, but with them handling all the time-consuming dirty work.
Outsource it to a company
It may not be as homely and hands-on as getting someone to work for you with only this in mind, but you are paying for professionalism, and you are possibly also paying less. These companies specialise in growing social media accounts as well as general online exposure, so getting them to do some work for you is bound to be effective. Definitely worth a try.