Newbie bloggers tend to ask the same kind of questions in terms of building a better platform and figuring out what people would like to read about. Sure, they understand that they need to know their audience; but how can they get to know them when everyone hides behind their computer screens?
It seems funny to take advice on how to become more authentic as only you know how to truly be yourself – but a blog is a combination of creativity and science mashed into one, and there’s no manual on how to make the true you shine through. Regardless of whether you blog about interior design, business, or technology, here is a bit of advice on how to keep your platform honest and unmistakably you.
Write about something that may help others
Making a living from blogging is a tough nut to crack, both financially and even sometimes ethically. You want to help your readers and reach out to them with advice they might find useful, but there’s also the dilemma of making money – and some topics may increase your cash flow a bit more than others. It’s the ongoing question of how bloggers can build a brand that their audience trusts while also making revenue, and it’s often a tricky one to answer.
Try to look for hot-topics and write about them because you think your readership will enjoy it, instead of doing it because the other blogs are attracting readers with the topic. Consider whether it would help them if you covered a post on it as well and look for a different angle; perhaps you see the problem from a different point of view, or maybe you completely disagree with what other bloggers are saying.
Throw yourself into the discussion and share your opinions instead of contributing to the echo-chamber. Bloggers with a large network are influencers, after all, and by giving a fresh angle on a hot topic, you’ll be able to make a real contribution.
Be honest about sponsored content
Advertisement and editorial were separated before the digital world unfolded. While the wall between the two came with every good intention, it has caused a moral conundrum for bloggers and journalists today; how can content and advertisement mingle without losing the trust of the audience?
While readers despise clickbaits and are quick to recognize it regardless of how much the article tries to live up to its promises, they’ll also lose respect for your blog if you recommend content you’re not honestly in love with. Treat yourself and your blog to Smart Photo Courses, and you’ll be able to deliver content and pictures that is straight from the heart and without all the nonsense.
Next, try to work with brands you actually care about, and always let your readers know when you recommend sponsored content. It might be really good, and your readers may even love it – but they want to know why you are recommending it. Think about how theSkimm newsletter use advertisement in their daily emails; they’re trusted by their readers and celebrated by the brands they work with because they only talk about kickass stuff they actually enjoy recommending.
The publishers who have their books recommended through their newsletter says it is their top driver of sales, so it’s safe to say that they’ve found the right balance.
While authenticity is different for everyone, the readership you’ve built will recognize your brand when they see it – even if the tone of voice in your blog is a fictional character and not your own. Recommend brands that this voice would never hesitate to pass on to their friends, use photos that speak to your brand, and build a community that trusts the integrity of your blog. It’s only then that a blog can become a business.