For those who have created their blog and want to make it a significant part of their household income, the ability to build a professional presence is essential. When you work from home and your use your blog – therefore your digital writing – as a source of income, you need more than a knack for words and sentences. You need to find partners and clients who will support your blogging activities. Why so? Say you’re a food and cooking blogger and you partner with a local food community. You can leverage your presence within the community to attract future clients and to develop your knowledge of this specific industry. However, it takes more than just a blogging presence to become a valuable contact for potential partners. They will be looking for someone who is professional, talented and, more importantly, knowledgeable. So there’s only one question left to answer, and it is: How can you attract partners with your blog?
Give your blog activities a professional look
If you want to be taken seriously, you need to behave as such already. In other words, you need to treat your blogging activities as a business – and even to establish your blogging company if you haven’t already. If you work from home, it can be overwhelming to share your private address with others, even though a company requires a physical address. But you can rely on an online mailbox forwarding system to receive all letters and keep a digital version for you to access online from anywhere. When you establish your company, you also need to get your business cards that portrays your business values and identity. In short, if you haven’t already, you will need to design a business logo as this will be on your business card.
Be a better blogger
There’s no way around it: You can’t attract the attention of potential partners if you don’t create valuable content. For all those who work from home, it means improving your work ethics. Here’s an important word that most of stay-at)home writers will know and it’s PROCRASTINATION. Focus on the end result, and you will soon find yourself enjoying the workload. This is closely connected to finding your inner motivation in carrying out your work. Blogging may not be easy every day, but if you find that your input is meaningful, you will always be motivated to give the best of yourself.
Be visible where it matters
Finally, you may exist online, but it doesn’t mean that your partners do. In fact, a lot of your future partners will not be active in the digital sphere, and they may not notice you. Consequently, you need to get noticed by sharing your expertise where you’re likely to make valuable contacts. This means network events, tradeshows or even conferences that you join in. A lot of local councils organize free events where they would be happy to use an expert speaker to advise on the digital presence, for instance.
Don’t be afraid to improve your blogging business if you want to attract partners. It’s not only about creating a professional company, but it’s also about believing in what you do and putting your knowledge to the service of others.