Think you’ve got what it takes to be a blogger? It’s not as easy as you might think. Blogging can be a fantastic and creative way to earn a living, but you need to know what you’re doing. Each day a new crop of people will start their own blog, but not many will achieve success with it.
Want to get your blog off to a great start? Here are eight things you need for a successful blog.
1. A great idea
There are a lot of blogs available online. Whatever niche you’re looking for, you’ll be sure of finding a blog on the subject, somewhere. A great idea isn’t just important for engaging readers; it’s also important for keeping up your passion and motivation.
When choosing the subject of your blog, choose something that interests you. If making money is your aim, then there are ways to choose a profitable topic for your blog.
To establish if a topic is right for you, think of 20 possible blog posts you could write. If you struggle to make it to 20, you might want to choose a different niche.
2. A contemporary website design
Successful blogs don’t just feature well written content; they look good too. It’s important that a website is easy to navigate, and a modern web design can help set it apart from other websites – making it more attractive to potential readers. If you’re serious about having a great website design, then a web development company could help to build you an effective blog that features the latest applications and interfaces to make it look the part. If your web knowledge is non-existent, this can be the most hassle-free way to get your blog up and running.
3. Well-written content
The prospect of writing a blog post can fill some people with dread. How do you structure it? How long should it be? What sort of tone should it have? Unlike other forms of writing, blogs are more adaptable. Their style varies according to the writer, but more often than not they are informal in tone.
However, there are some formulas you can follow to produce a good blog post. There are ways to write a good blog post that include sticking to certain formats, so it might be worth familiarizing yourself with the different types of blog posts that are out there. You can then develop your own unique style that suits your blog and ideas.
4. Amazing visuals
As well as the written aspect of your blog, good visual content is also important. A long wall of text can be off-putting to your reader, so adding in some photographs can help keep things interesting. In addition to photographs, more and more people are incorporating video into their blogs. Having something that sets you apart will make your blog more appealing to readers, but you shouldn’t force video content if you’re not comfortable or it doesn’t fit with what you’re writing. You can create great visual content with your phone and using the different editing apps that are available to you. Graphics and infographics are also popular additions to blogs if you want to include some more creative content.
5. A good SEO strategy
SEO (Search Engine Optimization), is an alien concept to many until they start their own website. SEO is what helps your website to get picked up by search engines so that potential readers can find it. An SEO cheat sheet is useful to have to hand so that you can get to grips with the basics of SEO and help optimize your content from the outset. You may not consider SEO to be an important concept, but if monetizing your blog is in your plans then you will stand a better chance of success by giving some thought to your SEO.
To help your blog become a success, it needs to be consistent. Post regularly, keeping topics consistent with your themes. Try not to leave it too long between blog posts. As you develop a readership, they will be on the lookout for new content and may be disappointed if there’s nothing new to find.
The same goes for new readers. If someone stumbles upon your blog and sees that your last post was months ago, they might think that you’ve given up. If you do need to take a break, you can always warn people with a notice on your homepage.